Lissette García

Strategic Communications Consultant

M.Sc. in Strategic Communication, Publicist and Graduate in Social Communication from the University of Santiago de Chile. Diploma in Digital Advertising Strategy, Universidad del Pacífico.

Lissette has worked in communications, beginning with purely commercial marketing in advertising agencies, educational institutions, and companies, and extending to international organizations, contributing through strategic communication and social marketing.

She served as the Campaign and Brand Communication Manager at WWF Chile, leading national projects such as Earth Hour, as well as regional campaigns in Peru, Chile, Ecuador, Brazil, and Argentina focused on responsible consumption. Additionally, she managed social communication projects with citizens for the first time in Chile, including the One Planet City Challenge and We Love Cities.

She advised Ciudad Emergente on its first massive donation campaign in 2021, titled "Dona 1 metro de ciclovías," and is currently a strategic communication consultant for the World Bank.