Okuplaza

Urban innovation methodology for the transformation of underutilized spaces.

Place
Multiple countries

Year(s)
2013-2024

Objectives

  • To reclaim underutilized or residual city locations, transforming them temporarily into vibrant plazas and public spaces.

  • To test new ways of using public space through short-term experimental strategies.

  • To collect urban data and evidence (perception and usage indicators) to influence the planning and design of definitive long-term projects.

  • To trigger citizen participation and community partnership processes in diverse cultural contexts.

Methodology

Okuplaza is an evidence-based planning strategy that uses Tactical Urbanism as its core tool. The process is adapted to each territory based on the following pillars:

  1. Disruptive Activation: Temporary occupation of streets, parking lots, or illegal dumpsites through creative designs (modular structures, recycled furniture).

  2. Collaborative Co-construction: Participatory assembly with volunteers and neighbors, promoting a sense of ownership from day one.

  3. Data Lab: Implementation of qualitative and quantitative instruments during the activation to measure feelings, opinions, and pedestrian flows.

  4. Institutional Scaling: Integration of results into formal planning strategies (Municipalities, Regional Governments, or Planning Offices).

Clients / Partners

  • International: Washington D.C. Office of Planning, UNAM (Mexico), América Solidaria, Kresge Foundation.

  • National: CREO Antofagasta, Municipalities (Santiago, Valparaíso, Quilicura), National Council of Culture and the Arts, Prokart (Santiago Marathon).

Results & Impact

The model has proven to be highly flexible, being applied in various scenarios:

Conclusions

Okuplaza is proof that large budgets or permanent works are not necessary to start changing the city today. Through this model, Ciudad Emergente has succeeded in "igniting" the imagination of communities and decision-makers, demonstrating that a parking lot can be a plaza, that trash can be valuable furniture, and that citizen data is the most important input for sustainable urban design. It is a tactic that has crossed borders, validating that the human desire for gathering and play is universal.

Okuplaza México

Okuplaza México

Okuplaza San Diego

Okuplaza San Diego

Okuplaza Washington DC

Okuplaza Washington DC

Okuplaza del Reciclaje

Okuplaza del Reciclaje

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