What does it measure?
The level of public support and citizen commitment to a specific cause or public policy. It captures social consensus and the collective will of inhabitants to drive legislative changes or conservation projects.
The Insight
It functions as an instrument for political leverage and social legitimization. The results are transformed into a massive volume of signatures—such as the 11,000 pledges collected for the ravines of Guatemala—which are formally delivered to decision-makers, ensuring that the citizen's voice is integrated into the creation of laws and government programs.
How is it applied?
A formal document is drafted to synthesize community demands linked to an urban intervention (such as plastic reduction or watershed protection). During an event or tactic, attendees are invited to support the cause through physical signatures or digital pledges via collective advocacy platforms such as change.org.